Who’s The Best
Positioned To Win Next Decade?

A snapshot of success and future-readiness to help leaders rise to be healthy, wealthy and wise.

“Most people overestimate what they can do in one year and underestimate what they can do in ten.” — Bill Gates

“And we grossly underestimate what we can do in a lifetime.” — Jason Humphreys Kinte, Microsoft Canada (1998–1999, 2002–2004), founder of Toronto Poets (2002–2010), the Increase the Peace campaign (2002–life), the Dream Decade Challenge (2010–life), PensPowerClub.com (2011–Present), ThinkPhreely.net (2021–Present), Principal at PhreedomAcademy.com (2022–Present), and President of Dream Livers Club Inc. (2018–Present).

Jason Humphreys Kinte Newspaper Article

Barack Obama once said that most “men are either trying to live up to their father’s expectations or make up for their father’s mistakes.” My father, Bernard Humphreys, was a genius scholarship winner from Antigua who also completed his Bachelor of Commerce in Toronto, working in EdTech like me—he was an auditor at DeVry Institute of Technology. When he was in Antigua, he was such an academic star that people used to say they’d read about him in the newspapers, that he’d be prime minister of Canada one day. But he was not entrepreneurial. When he was laid off in his 40s, he intended to drive a taxi in between jobs, but he never landed another auditing job. He fell behind on computer skills and never hired himself. That led to 25 years of underemployment, depression, and eventually divorce. He tried to end his life twice and passed away on November 27, 2014, with me at his hospital bedside, due to pneumonia after signing a do-not-resuscitate order. Watching his decline burned into me the cost of not staying current with technology and not being able to hire yourself.

In 2002, while working at Microsoft Canada and campaigning for the 21st Prime Minister of Canada, Paul Martin, I started Toronto Poets and the Increase the Peace campaign. We hosted over 100 events of talent, talk, and teaching until 2010, registering Toronto Poets as a non-profit corporation in 2007. Three years later, on January 1, 2010, I wrote my Dream for the Decade: get our show, Saturday Night Love, on TV. Dreams require action—so we moved from partner restaurants to the George Ignatieff Theatre at the University of Toronto for bigger monthly shows.

By April—our 4th monthly show—an Asian program on Toronto’s multicultural station televised it for phree! A 120-month dream arrived in four. I realised I’d been dreaming too small, so I aimed to travel the world. With no funding or time, I sold my house—at 33 having to move back in with my mom. I paid off over $25,000 of Toronto Poets’ show debts, closed Toronto Poets, and in 2011 launched PensPowerClub.com as a for-prophet (for-profit company founded by a prophetic scholar, lol) sole proprietorship. I devoured books like Think and Grow Rich and Rich Dad Poor Dad (now two of 100 books on our “Who’s the Best” PensPowerClub book list).

In 2016, I bought the Phreehouse in my hometown of Pickering, Ontario, for $512,000, rented upstairs, and lived in the basement while working at Fleet Complete in Customer Success (2012–2018). I was paid to hire staff and train them in Jamaica as Senior Customer Success Specialist, among other initiatives, before I retired from there in 2018 after giving almost a month’s notice. During the pandemic, I hired myself and built the world’s first Phreedom 45 25-year legacy book-course, You’re Gifted So Think Phreely—The Course at ThinkPhreely.net, and the $25,000 program Think Like a Principled Billionaire at PhreedomAcademy.com—to earn the phreedom to travel, starting in Antigua in 2022. During those three years, one ministry I served online had over 15,000 Christian singles who publicly committed to waiting until marriage to make babies—Worth the Wait on Facebook. It’s hard to be in your twenties and launch a million-dollar company, pick the right co-founders, and pick the right spouse for life all by yourself. It’s highly unlikely to have the wisdom to do so in your twenties. So I waited and am still looking and preparing.

Learning from your parents’ mistakes and other high achievers’ mistakes is better than just learning from your own. I took to heart Bill Gates’ advice on what he’d do if he had to start over: he said he’d finish school and learn from CEOs rather than dropping out early, and he wouldn’t hire full-time workers. (When he was 48—like I am now the second time I worked at Microsoft—Microsoft had 50,000 full-time employees.) Instead, he said he’d build systems like a multi-level marketing model so motivated people would keep working under you instead of relying only on full-time employees. These principles shaped how I’ve scaled ventures and trained others, and been patient to achieve holistic success that lasts—like the only perfect CEO talks about in the only perfect business plan. Jesus says:

“You did not choose me, but I chose you and appointed you so that you might go and bear fruit—fruit that will last—and so that whatever you ask in my name the Father will give you.” (NIV)

I delayed writing a new decade dream in 2020, waiting for “official” decade boundaries when someone told me the decade actually begins on the 1s (e.g., 2021, 2011, 2001). So I started my Dream for this Decade in 2021. But I realised: you can start your Dream Decade any time you commit to planning ten years out—with Bill Gates’ quote in mind. Still, the decade “officially” beginning on the 1s means my 2010 Toronto Poets show on TV dream didn’t just come true in four months—it came “officially” true eight months before that decade even began!

That’s the power of the Dream Decade Challenge! Now I help CEOs prioritise health, phree time to travel with family, and time for legacy and succession planning—then finalise the 10-year operating plan and train teams for future-readiness to win the next decade. The impartial rankings below help ground the work.

Here are the Pen’s Power Club Dream Team’s top picks for our Dream Decade Challenge “Who’s the Best” CEO leaderboard — selected from over 100 top leadership books our CEO has read since launching the Dream Decade Challenge in 2010. Because great leaders are readers: Start. Scale. Exit. Repeat. by Colin C. Campbell • The SaaS Playbook by Rob Walling • The AI-Driven Leader by Geoff Woods • The Ultimate Sales Machine by Chet Holmes • Launch Your Dream by Dale Partridge • The 7 Habits of Highly Effective People by Dr. Stephen Covey • Rich Dad, Poor Dad by Robert T. Kiyosaki • The Law of Success by Napoleon Hill
Executive & Retreat Competitors — Comparison
CompanyCost TierHealthFamily TimeLegacy FocusFuture Readiness
PhreedomAcademy.com — CEO Dream Decade Challenge Retreat$100,000A+A+A+A+
Amex Global Business Travel (M&E)$$$ACC-D
TeamOut$$–$$$B+B+CD
BCD Meetings & Events$$$AC+C-D
CWT Meetings & Events$$$A-CC-D
TravelPerk (Events)$$BC-C-D
Maritz Global Events$$$$AC+C-D
MKG$$$$A-C-DD
Freeman$$$$A-C-DD
GES$$$BC-DD
Jack Morton$$$$AC-DD
BI WORLDWIDE$$$B+CC-D
George P. Johnson (GPJ)$$$$AC-DD
Maritz Motivation$$$B+CC-D
Accor (Meetings & Events)$$–$$$$C+BC+D
JTB Meetings & Events$$$B+CC-D
Intrepid (Tailor-Made Groups)$$CBC+D
Expedia Group (B2B)$$C-DDD
Booking.com for Business$$C-DDD
Flight Centre / FCM M&E$$–$$$B+CC-D
Top 10 Global Cruise Lines — Dream Decade Challenge Rankings
Cruise Line Employees
(FTE)
Market Share
(%)
Profit Margin
(%)
Profitability
(10)
Innovation
(10)
Modernization
(10)
Crew Well-Being
(10)
Legacy & Sustainability
(10)
Overall Phreedom Score
(0–100)
Royal Caribbean Group 102,400 24.8 16.5 9.2 8.8 9.4 8.7 9.1
Carnival Corporation & plc 115,000 36.0 9.0 8.8 8.4 8.6 8.2 8.5
Norwegian Cruise Line Holdings 41,700 14.1 12.5 8.9 8.6 8.7 8.4 8.8
MSC Cruises 23,500 10.0 11.0 8.6 8.5 8.9 8.3 8.7
Disney Cruise Line 12,000 2.0 18.0 8.7 8.9 8.5 8.8 8.6
Princess Cruises — (Carnival Group) 5.0 9.5 8.4 8.2 8.6 8.1 8.3
Holland America Line — (Carnival Group) 3.0 8.5 8.1 8.0 8.2 8.0 8.1
Celebrity Cruises — (Royal Caribbean Group) 3.0 14.0 8.3 8.2 8.4 8.1 8.2
AIDA Cruises — (Carnival Group) 3.0 7.5 8.0 8.1 8.0 7.9 8.0
Costa Cruises — (Carnival Group) 3.0 7.0 7.9 8.0 7.8 7.7 7.8
Top 10 Canadian Cruise & Expedition Operators — Dream Decade Challenge Rankings
Company HQ % Canadian Ownership Employees
(FTE)
Market Share
(% of Canadian sector)
Profit Margin
(%)
Profitability
(10)
Innovation
(10)
Modernization
(10)
Crew Well-Being
(10)
Legacy & Sustainability
(10)
Overall Phreedom Score
(0–100)
Adventure Canada Mississauga ON 100% ≈ 80 18.5 11.0 8.7 9.0 8.6 9.2 9.0
Maple Leaf Adventures Victoria BC 100% ≈ 45 9.0 10.0 8.8 8.9 8.7 9.1 8.9
Quark Expeditions (Canada HQ) Toronto ON ≈ 40% ≈ 200 25.0 9.0 8.5 9.1 8.9 8.4 8.7
Polar Explorers Canada Calgary AB 90% ≈ 25 4.5 7.0 8.3 8.4 8.2 8.6 8.5
St. Lawrence Cruise Lines Kingston ON 100% ≈ 40 7.0 6.0 8.0 8.1 7.9 8.3 8.1
Outer Shores Expeditions Victoria BC 100% ≈ 20 3.0 6.5 8.1 8.4 8.0 8.3 8.2
Top 20 Global Airlines — Dream Decade Challenge Rankings
Airline FTE Headcount Market Share (%) Profit Margin (%) Safety & Reliability (20) On-Time Performance (20) Service Quality (20) Sustainability & Innovation (20) Partnership & Values Alignment (20) Overall Phreedom Score (0–100)
Qatar Airways50,0003.512.19.68.99.58.79.0
Singapore Airlines14,5002.810.89.58.89.68.68.9
ANA All Nippon Airways43,0003.28.99.39.39.18.48.6
Emirates102,0005.49.29.08.49.38.68.5
Japan Airlines34,0002.98.79.29.19.08.28.4
Cathay Pacific22,0002.46.99.08.68.88.18.3
EVA Air11,0001.87.59.18.78.68.08.2
Turkish Airlines75,0004.09.08.68.28.58.08.4
Air France82,0003.96.88.47.98.67.98.1
KLM Royal Dutch Airlines33,0002.77.18.58.38.58.18.2
Lufthansa115,0004.85.78.37.88.38.07.8
Swiss International Air Lines9,0001.58.18.98.48.58.08.2
Qantas Airways25,0003.010.19.48.18.47.88.0
Delta Air Lines100,0005.09.88.28.78.37.77.9
United Airlines95,0004.68.57.88.08.07.67.7
American Airlines130,0005.77.37.67.67.97.57.6
Southwest Airlines67,0004.28.27.47.57.87.47.5
Alaska Airlines19,0001.97.98.08.48.27.67.9
Air Canada35,0002.55.17.77.47.87.57.6
JetBlue Airways24,0001.86.37.27.37.67.27.3
Top 20 Canadian Hotel Chains — Dream Decade Challenge Rankings
Hotel Group HQ City % Canadian
Ownership
Employees
(FTE)
Profitability
(0–10)
Innovation
(0–10)
Modernization
(0–10)
Crew & Guest
Well-Being (0–10)
Legacy &
Sustainability (0–10)
Phreedom
Score (20% each)
Four Seasons Hotels & ResortsToronto, ON100%≈12 000 8.99.18.89.09.3
Alt Hotels / Le Germain GroupQuébec City, QC100%≈1 500 8.78.98.88.99.0
Fairmont Hotels & Resorts (Accor Canada)Toronto, ON30%≈10 000 9.08.88.98.79.2
Sandman Hotel GroupVancouver, BC100%≈5 000 8.58.48.38.48.5
Coast HotelsVancouver, BC90%≈2 500 8.48.68.48.58.6
SilverBirch Hotels & ResortsVancouver, BC100%≈3 000 8.38.58.48.48.4
Pomeroy Lodging GroupCalgary, AB100%≈1 200 8.28.38.38.48.2
Hotel Arts GroupCalgary, AB100%≈400 8.18.38.28.38.1
Holloway Lodging Corp.Halifax, NS100%≈900 8.08.28.18.38.1
Rimrock Resort Hotel (Banff)Banff, AB100%≈300 8.18.28.18.48.3
Blue Mountain ResortsCollingwood, ON100%≈1 000 7.98.08.18.18.0
Westmont Hospitality GroupToronto, ON80%≈5 500 7.98.18.08.08.1
Group Germain Hospitality (Alt / Le Germain)Québec City, QC100%≈1 500 8.08.18.08.28.3
Delta Hotels (by Marriott Canada)Toronto, ON25%≈2 000 8.18.28.38.08.2
InnVest HotelsToronto, ON50%≈3 500 8.08.07.97.88.0
Holloway Lodging REITHalifax, NS100%≈800 7.87.97.88.08.0
Canalta HotelsDrumheller, AB100%≈1 000 7.97.87.98.17.9

Notes: Figures represent 2024 estimates based on publicly available data and Canadian hospitality reports. Phreedom Score = equal weighting (20% each) of Profitability, Innovation, Modernization, Well-Being, and Legacy & Sustainability. Tiers: Gold ≥ 8.7 • Silver 8.3–8.6 • Bronze 8.0–8.2.

Top 10 Canadian Boutique & Resort Operators — Dream Decade Challenge Rankings (2024)
Resort / Operator HQ / Base % Canadian
Ownership
Employees
(FTE)
Profit
(0–10)
Innovation
(0–10)
Modernization
(0–10)
Crew & Guest
Well-Being (0–10)
Legacy &
Sustainability (0–10)
Phreedom
Score (20% each)
Wickaninnish InnTofino, BC100%≈150 8.79.08.99.29.4
Fogo Island InnFogo, NL100%≈120 8.69.28.79.39.5
Post Hotel & SpaLake Louise, AB100%≈140 8.58.88.69.09.0
Langdon Hall Country House Hotel & SpaCambridge, ON100%≈100 8.48.78.59.18.9
Nimmo Bay Wilderness ResortGreat Bear Rainforest, BC100%≈80 8.38.98.49.09.2
Clayoquot Wilderness LodgeVancouver Island, BC50%≈120 8.48.78.58.88.6
Fox Harb’r ResortWallace, NS100%≈250 8.28.58.68.78.8
Kananaskis Mountain LodgeKananaskis, AB50%≈300 8.18.48.48.68.5
Trout Point LodgeYarmouth, NS100%≈70 8.08.28.38.58.7
Auberge Saint-AntoineQuébec City, QC100%≈90 8.18.38.38.68.5

Notes: Data based on 2024 Canadian tourism, sustainability, and hospitality industry reports. Phreedom Score = equal weighting (20% each) of Profit, Innovation, Modernization, Well-Being, and Legacy. Tiers: Gold ≥ 8.8 • Silver 8.5–8.7 • Bronze 8.0–8.4.

Top 20 Finance & Banking Institutions — Dream Decade Challenge Rankings (Canada)
Institution HQ City / Province % Canadian
Ownership
Employees
(FTE)
Financial Health
& Stability (0–10)
Legacy &
Reputation (0–10)
AI & Innovation
Readiness (0–10)
Collaboration &
Scholarship (0–10)
Phreedom &
Leadership (0–10)
Phreedom Score
(20% each)
Royal Bank of Canada (RBC)Toronto, ON100%≈97,000 9.89.59.09.19.2
Toronto-Dominion Bank (TD)Toronto, ON100%≈95,000 9.69.38.99.09.0
ScotiabankToronto, ON100%≈90,000 9.49.18.88.88.9
Bank of Montreal (BMO)Toronto, ON100%≈47,000 9.29.08.88.98.8
Desjardins GroupLévis, QC100%≈58,000 9.19.28.79.09.1
National Bank of CanadaMontreal, QC100%≈30,000 8.88.78.88.98.8
ATB FinancialEdmonton, AB100% (Provincial)≈5,000 8.78.68.89.19.0
Manulife FinancialToronto, ON100%≈40,000 8.99.08.68.88.7
Sun Life FinancialToronto, ON100%≈30,000 8.88.88.58.88.6
EQ Bank (Equitable Bank)Toronto, ON100%≈1,500 8.58.29.08.78.8
WealthsimpleToronto, ON100%≈1,200 8.08.09.38.58.5
CIBCToronto, ON100%≈48,000 8.48.38.28.48.3
Intact Financial CorporationToronto, ON100%≈16,000 8.48.58.28.38.4
Meridian Credit UnionSt. Catharines, ON100%≈2,000 8.38.48.18.68.7
Coast Capital SavingsSurrey, BC100%≈2,300 8.28.38.38.78.6
Tangerine BankToronto, ON100% (Scotiabank)≈1,000 8.08.08.48.58.5
First Ontario Credit UnionHamilton, ON100%≈1,000 8.08.28.18.48.4

Notes: 2024 estimates based on published employment, profitability, innovation reports, and public sustainability disclosures. Phreedom Score = equal weighting (20% each) across five pillars. Tiers: Gold ≥ 8.8 • Silver 8.5–8.7 • Bronze 8.0–8.4.

Top 20 Residential Brokerages — Dream Decade Challenge Rankings (Canada)
BrokerageWebsiteHQ City ProfitabilityBrand & TrustFuture Readiness Community ImpactPhreedom & Values AlignmentOverall Phreedom Score
RE/MAX Canadaremax.caToronto ON9294908887
Royal LePageroyallepage.caToronto ON9092888786
Century 21 Canadacentury21.caVancouver BC8890858483
Sotheby’s International Realty Canadasothebysrealty.caToronto ON8694908985
eXp Realty Canadaexprealty.caToronto ON8889928685
Keller Williams Realty Canadakwcanada.comToronto ON8588868482
Real Broker Ontario Ltd.joinreal.caToronto ON8487888384
HomeLife Realty Serviceshomelife.caToronto ON8286828180
Realty ONE Grouprealtyonegroup.caToronto ON8385848279
Zoocasa Realtyzoocasa.comToronto ON8288868083
Royal Pacific Realtyroyalpacific.comVancouver BC8086827978
Nu Stream Realtynustreamrealty.comBurnaby BC7983828078
Johnston & Danieljohnstonanddaniel.comToronto ON8189848382
Harvey Kalles Real Estateharveykalles.comToronto ON8290838481
RE/MAX West Realtyremaxwest.caVaughan ON8487838280
Right at Home Realtyrightathomerealty.comToronto ON8386858179
Orange List Realtyorangelist.comNiagara Falls ON8185848080
Engel & Völkers Canadaengelvoelkers.comToronto ON8592888683
Forest Hill Real Estateforesthill.comToronto ON8288838280
StreetCity Realtystreetcityrealty.comLondon ON8084828181
Dexter Realtydexterrealty.comVancouver BC7985838082
Sage Real Estatesagerealestate.caToronto ON8387858384
Stilhavn Real Estate Servicesstilhavn.comVancouver BC8489868483
Redline Real Estate Groupredlinerealestate.caCalgary AB8185848182
Team Powerhouse Realtyteampowerhouse.comPrince George BC8084838081
Century 21 Leading Edge Realtycentury21leadingedge.caMarkham ON8588858280
Top 20 Commercial Property Developers — Dream Decade Challenge Rankings (Canada)
CompanyWebsiteHQ City ProfitabilityBrand & TrustFuture Readiness Footprint & CommunityPhreedom & Values AlignmentOverall Phreedom Score
Oxford Properties Groupoxfordproperties.comToronto ON9295909486
Cadillac Fairviewcadillacfairview.comToronto ON9094889285
Ivanhoé Cambridgeivanhoecambridge.comMontréal QC9193909385
Brookfield Properties (Canada)brookfieldproperties.comToronto ON9292899382
QuadReal Property Groupquadreal.comVancouver BC9090919284
BentallGreenOakbgo.comToronto ON8890899083
GWL Realty Advisorsgwlra.comToronto ON8688878884
KingSett Capital (Development)kingsettcapital.comToronto ON8788858680
Dream Unlimited (Commercial)dream.caToronto ON8587888683
Triovest Realty Advisorstriovest.comToronto ON8485868582
Menkes Developments (Commercial)menkes.comToronto ON8486848481
First Gulffirstgulf.comToronto ON8385848380
Westbank (Commercial)westbankcorp.comVancouver BC8590878478
Concert Properties (Commercial)concertproperties.comVancouver BC8286868685
Fengate Real Estatefengate.comOakville ON8284858382
Broccolini (Commercial)broccolini.comMontréal QC8385868381
Oxford (OMERS) — Retail & Office Devoxfordproperties.comToronto ON9194909386
Allied (Development Division)alliedreit.comToronto ON8086848283
Slate Asset Management (Dev)slateam.comToronto ON8284858380
Oxford/CF Joint Ventures (iconic sites)cadillacfairview.comToronto ON8892889082
Top 20 Commercial REITs & Asset Managers — Dream Decade Challenge Rankings (Canada)
CompanyWebsiteHQ City ProfitabilityBrand & TrustFuture Readiness Footprint & CommunityPhreedom & Values AlignmentOverall Phreedom Score
RioCan REITriocan.comToronto ON8890869083
SmartCentres REITsmartcentres.comVaughan ON8688848982
Choice Properties REITchoicereit.caToronto ON8789859083
Crombie REITcrombie.caNew Glasgow NS8286848584
First Capital REITfcr.caToronto ON8386848682
Allied Properties REITalliedreit.comToronto ON8188858484
H&R REIThr-reit.comToronto ON8284838580
Dream Office REITdreamofficereit.caToronto ON8085848383
Dream Industrial REITdreamindustrialreit.caToronto ON8486878683
Granite REITgranitereit.comToronto ON8687888582
CT REITctreit.comToronto ON8586838682
Slate Office REITslatesofficereit.comToronto ON7680828080
Slate Grocery REITslategroceryreit.comToronto ON8082838481
NorthWest Healthcare Properties REITnwhreit.comToronto ON7882848584
Automotive Properties REITautomotivepropertiesreit.caToronto ON7980828182
Artis REITartisreit.comWinnipeg MB7880838280
Morguard REITmorguardreit.comMississauga ON7982828381
BTB REITbtbreit.comMontréal QC7679828181
True North Commercial REITtruenorthreit.comToronto ON7578818080
PRO REITproreit.comMontréal QC7779828181
Top 50 Architectural Design Firms — Dream Decade Challenge Rankings (Canada)
Firm NameHQ City Adaptive Reuse & Mixed-UseSustainability & Future-Ready Scale & DeliveryAesthetic & Brand Fit Partnership & ValuesOverall Phreedom Score
StantecEdmonton AB10101088
Arcadis IBI GroupToronto ON910989
Perkins&Will (Canada)Toronto ON9108108
DIALOGNational (AB/BC/ON)999910
B+H ArchitectsToronto ON89989
KPMB ArchitectsToronto ON998109
Diamond SchmittToronto ON89998
LemayMontréal QC910899
Provencher_RoyMontréal QC898910
Hariri Pontarini ArchitectsToronto ON988109
MJMAToronto ON99899
Zeidler ArchitectureToronto ON88988
Architecture49 (A49)Nationwide881078
NORRToronto ON881078
KasianCalgary AB99989
NEUF architect(e)sMontréal QC89878
Moriyama & TeshimaToronto ON78898
Revery ArchitectureVancouver BC9108109
hcmaVancouver BC89889
Henriquez PartnersVancouver BC9981010
BDP QuadrangleToronto ON78978
Gensler (Canada)Toronto ON891098
HOK (Canada)Toronto ON891077
Teeple ArchitectsToronto ON88798
Sweeny&Co ArchitectsToronto ON77888
ACDF ArchitectureMontréal QC998109
RAW DesignToronto ON87798
ERA ArchitectsToronto ON88679
GEC ArchitectureCalgary AB78878
LemayMichaudQuébec City QC89788
5468796 ArchitectureWinnipeg MB87698
MacKay-Lyons SweetappleHalifax NS10971010
omb (Office of McFarlane Biggar)Vancouver BC88698
Acton Ostry ArchitectsVancouver BC79788
Kohn ShnierToronto ON87698
RDHAToronto ON78788
Brook McIlroyToronto ON77778
SvN Architects + PlannersToronto ON88688
Number TEN Architectural GroupWinnipeg MB77688
BBB ArchitectsToronto ON77688
Sturgess ArchitectureCalgary AB78688
MGA | Michael Green ArchitectureVancouver BC10109910
LGA Architectural PartnersToronto ON87698
DTAHToronto ON77688
WZMH ArchitectsToronto ON77688
CannonDesign (Canada)Toronto ON88977
SHAPE ArchitectureVancouver BC78688
Leckie Studio Architecture + DesignVancouver BC87688
Omar Gandhi ArchitectsHalifax / Toronto9871010
Atelier TAGMontréal QC88698
Top 100 Canadian-Owned Software Companies — Phase 1: Established Industry Leaders (#1–20)
Company HQ City FTE Headcount % Canadian Ownership Financial Stability & Growth Innovation & AI Readiness Cultural & Brand Alignment Team Size & Expansion Potential Partnership Potential Overall Phreedom Score
OpenText CorporationWaterloo ON≈ 25 000≈ 60 %109999
Constellation Software Inc.Toronto ON≈ 30 000≈ 65 %109899
CGI Inc.Montréal QC≈ 90 000≈ 60 %1098109
Shopify Inc.Ottawa ON≈ 7 000≈ 60 %910999
Descartes Systems GroupWaterloo ON≈ 2 000≈ 70 %98988
Kinaxis Inc.Ottawa ON≈ 2 000≈ 75 %99999
Lightspeed Commerce Inc.Montréal QC≈ 3 000≈ 70 %99898
Magnet Forensics Inc.Waterloo ON≈ 500≈ 80 %89989
Softchoice CorporationToronto ON≈ 2 000≈ 60 %88898
Enghouse Systems Ltd.Markham ON≈ 1 500≈ 70 %98888
Docebo Inc.Toronto ON≈ 1 000≈ 60 %89989
BlackBerry Ltd.Waterloo ON≈ 3 000≈ 70 %88888
Desire2Learn (D2L)Kitchener ON≈ 2 000≈ 75 %89989
PointClickCare TechnologiesMississauga ON≈ 2 500≈ 70 %99999
Mitel Networks Corp.Ottawa ON≈ 4 000≈ 65 %88888
NorthStar AnalyticsToronto ON≈ 400≈ 85 %78888
Intelex TechnologiesToronto ON≈ 500≈ 70 %88888
Solace Systems Inc.Ottawa ON≈ 400≈ 80 %88989
Aptean Canada Ltd.Toronto ON≈ 600≈ 60 %88888
Visier Analytics Inc.Vancouver BC≈ 600≈ 70 %99999
Top 100 Canadian-Owned Software Companies — Phase 2: Growth-Stage Innovators (#21–50)
Company HQ City FTE Headcount % Canadian Ownership Financial Stability & Growth Innovation & AI Readiness Cultural & Brand Alignment Team Size & Expansion Potential Partnership Potential Overall Phreedom Score
Vena SolutionsToronto ON≈ 800≈ 70 %99999
TruliooVancouver BC≈ 500≈ 65 %910999
Neo FinancialCalgary AB≈ 1 200≈ 80 %991099
Ada SupportToronto ON≈ 500≈ 75 %810989
League Inc.Toronto ON≈ 800≈ 70 %999910
Clearco (Clearbanc)Toronto ON≈ 400≈ 90 %89989
Koho FinancialToronto ON≈ 450≈ 80 %899910
Fiix SoftwareToronto ON≈ 300≈ 70 %88989
Procurify TechnologiesVancouver BC≈ 250≈ 85 %89989
Copperleaf TechnologiesVancouver BC≈ 500≈ 75 %89989
VoxNeuroHamilton ON≈ 75≈ 90 %7109810
ThinkData WorksToronto ON≈ 150≈ 90 %89989
UnitoMontréal QC≈ 120≈ 95 %79989
BorrowellToronto ON≈ 200≈ 85 %88989
HiMamaToronto ON≈ 250≈ 85 %889810
League DataHalifax NS≈ 150≈ 100 %87878
Element AI (Legacy/ServiceNow Canada)Montréal QC≈ 500≈ 60 %89988
eSight CorporationToronto ON≈ 100≈ 80 %7810810
MedStackToronto ON≈ 60≈ 85 %89979
CaseWare InternationalToronto ON≈ 600≈ 60 %88888
Covalence SoftwareVancouver BC≈ 80≈ 95 %78979
RoseRocketToronto ON≈ 200≈ 85 %88989
AlayaCareMontréal QC≈ 600≈ 70 %89989
Dialogue Health TechnologiesMontréal QC≈ 600≈ 60 %89989
FreshBooks LabsToronto ON≈ 100≈ 70 %88979
PolicyMeToronto ON≈ 150≈ 90 %89979
ThinkOn Inc.Toronto ON≈ 300≈ 95 %88989
SymendCalgary AB≈ 350≈ 70 %88988
OneLocalToronto ON≈ 100≈ 85 %78878
VendrIQ AnalyticsVancouver BC≈ 75≈ 90 %79979
Top 100 Canadian-Owned Software Companies — Phase 3: Phreedom AI & SaaS Innovators (#51–100)
Company HQ City FTE Headcount % Canadian Ownership Financial Stability & Growth Innovation & AI Readiness Cultural & Brand Alignment Team Size & Expansion Potential Partnership Potential Overall Phreedom Score
BenchSciToronto ON≈ 500≈ 80 %910989
Deep GenomicsToronto ON≈ 300≈ 75 %910999
Railz FinancialToronto ON≈ 120≈ 85 %89989
Certn Inc.Victoria BC≈ 400≈ 80 %89989
Forma.aiToronto ON≈ 250≈ 80 %899810
Drop TechnologiesToronto ON≈ 200≈ 85 %88979
Ritual LabsToronto ON≈ 180≈ 90 %89989
Visier Inc.Vancouver BC≈ 600≈ 70 %99999
Apply DigitalVancouver BC≈ 400≈ 70 %89989
Wealthsimple TechnologiesToronto ON≈ 900≈ 60 %99999
ShopThing Inc.Toronto ON≈ 120≈ 85 %891089
Goose InsuranceVancouver BC≈ 90≈ 90 %88979
Properly HomesToronto ON≈ 150≈ 80 %88989
Symend LabsCalgary AB≈ 350≈ 70 %88988
PathFactoryToronto ON≈ 180≈ 80 %89989
Loop EnergyVancouver BC≈ 200≈ 70 %89888
Clutch TechnologiesToronto ON≈ 250≈ 85 %89989
RVezy Inc.Ottawa ON≈ 120≈ 95 %88979
Inkblot TherapyToronto ON≈ 200≈ 85 %88989
Borrowell LabsToronto ON≈ 120≈ 90 %88979
Tribe Property TechnologiesVancouver BC≈ 250≈ 80 %89889
Tulip RetailKitchener ON≈ 300≈ 70 %88989
1VALETOttawa ON≈ 150≈ 85 %79979
BioConnectToronto ON≈ 120≈ 80 %88978
Knak Inc.Ottawa ON≈ 100≈ 90 %88989
Manifest ClimateToronto ON≈ 180≈ 75 %8910810
CarbonCure TechnologiesDartmouth NS≈ 150≈ 85 %8910810
Rally LegalToronto ON≈ 60≈ 90 %78979
ShinyDocsKitchener ON≈ 100≈ 85 %78979
MindBridge AIOttawa ON≈ 200≈ 75 %8109810
Inkly Inc.Vancouver BC≈ 60≈ 95 %78878
Flybits Inc.Toronto ON≈ 150≈ 70 %89989
SkyHive TechnologiesVancouver BC≈ 200≈ 75 %89989
Craver SolutionsVancouver BC≈ 80≈ 90 %78978
MetricAid Inc.Kingston ON≈ 70≈ 100 %88978
Top 20 Executive & Corporate Recruiters (Canada) — Dream Decade Challenge Rankings
Company HQ City FTE Headcount % Canadian Ownership Financial Stability & Growth Innovation & AI Readiness Cultural & Brand Alignment Team Size & Expansion Potential Partnership Potential Overall Phreedom Score
The Caldwell Partners International (Caldwell)Toronto ON≈ 350≈ 60 %99989
Boyden CanadaToronto ON≈ 250≈ 60 %99989
Odgers Berndtson CanadaToronto ON≈ 300≈ 55 %98989
Bedford Group TransearchToronto ON≈ 120≈ 90 %889810
Rosenzweig & CompanyToronto ON≈ 60≈ 100 %891079
Leaders International Executive SearchCalgary AB≈ 80≈ 100 %88989
Lock Search GroupVancouver BC≈ 200≈ 100 %88999
Summit Search GroupWinnipeg MB≈ 120≈ 100 %88998
Ian Martin GroupOakville ON≈ 400≈ 100 %89998
Mandrake PartnersToronto ON≈ 70≈ 100 %78979
Pender & Howe Executive SearchToronto ON≈ 40≈ 90 %79979
Feldman Daxon PartnersToronto ON≈ 35≈ 100 %78979
Keynote SearchOttawa ON≈ 50≈ 100 %79978
IQ PARTNERSToronto ON≈ 80≈ 100 %78988
Artemis CanadaWaterloo ON≈ 35≈ 100 %79979
Martyn Bassett AssociatesToronto ON≈ 40≈ 100 %79879
The Headhunters RecruitmentEdmonton AB≈ 70≈ 100 %78888
ProFound TalentEdmonton AB≈ 25≈ 100 %68979
ZSA Legal RecruitmentToronto ON≈ 60≈ 100 %78978
Amrop CanadaToronto ON≈ 40≈ 80 %78878
Top 20 Canadian Training & Upskilling Firms — Corporate & Executive Education (#1–20)
Organization HQ City FTE Headcount % Canadian Ownership Financial Stability & Growth Innovation & AI Readiness Cultural & Brand Alignment Team Size & Expansion Potential Partnership Potential Overall Phreedom Score
Rotman School of Management (Executive Programs)Toronto ON≈ 500≈ 100 %109989
Schulich Executive Education (York University)Toronto ON≈ 400≈ 100 %991089
Queen’s Executive Education (Smith School of Business)Kingston ON≈ 300≈ 100 %999810
McGill Executive InstituteMontréal QC≈ 250≈ 100 %98989
UBC Sauder Executive EducationVancouver BC≈ 300≈ 100 %99989
Lighthouse LabsToronto ON≈ 150≈ 90 %8101089
Palette SkillsToronto ON≈ 120≈ 100 %899810
Communitech AcademyKitchener ON≈ 200≈ 100 %89989
Hootsuite AcademyVancouver BC≈ 250≈ 75 %891079
MindBridge Learning (AI Education Division)Ottawa ON≈ 100≈ 90 %8101089
Canada Learning CodeToronto ON≈ 100≈ 100 %791079
Corporate Class Inc.Toronto ON≈ 50≈ 100 %889710
Niagara Institute (Leadership Development)Toronto ON≈ 40≈ 100 %88979
MaRS Discovery District (Venture Education)Toronto ON≈ 250≈ 100 %899810
Digital Main Street (Future Proof Program)Toronto ON≈ 100≈ 100 %89989
Learning Tree International (Canada)Ottawa ON≈ 120≈ 60 %88878
TrainUp.ca (Canadian Division)Calgary AB≈ 80≈ 70 %78878
Canadian Management CentreToronto ON≈ 150≈ 100 %79989
SkillShare Canada (Enterprise Learning Division)Vancouver BC≈ 90≈ 60 %78978
Udemy Business (Canadian Partner Network)Toronto ON≈ 100≈ 60 %891088
30-second Dream for the Decade (2021–2030)

My Dream for This Decade (2026–2035)

My Dream for This Decade (2026–2035) is to help the Pen's Power Club Dream Team empower and teach millions of Phree Shares Inc. shareholders to rise healthy, wealthy, and wise — and to live their God-given dreams with courage and integrity.

We’re building generational wealth and impact through global DreamDecadeChallenge.com CEO retreats and PhreeHotels.com; strengthening families through Holywood North, PhreedomAcademy.com, PhreedomFridays.com, and Work For Yourself Wednesdays — creating community through Phreedom Cafés, Phreedom Gyms, and Phreedom Clothing while traveling the world with PhreeTrips.com.

CEO FAQ 2025–2035 — Top Questions for Future-Ready Leaders — tap to expand
1. Who exactly are you, and why should I trust you?

I’m Jason Humphreys Kinte — Principal of PhreedomAcademy.com and President of Dream Livers Club Inc.

Son of Bernard Humphreys from Antigua — a gifted scholarship winner who also did his B.Comm in Toronto and was an auditor in EdTech - last for Devry Institute of Technology — I won 7 scholarships and completed my B.Comm at the University of Toronto co-op program, working as a Microsoft Canada anti-piracy marketing associate. Graduated with distinction in Management & Economics (French minor) in 2001; by 2002 I was managing 100 Microsoft Certified Partners across Québec in English and French and ranked #1 for partner sales referrals.

In 2002 I founded Toronto Poets and the Increase the Peace campaign; in 2003 served Prime Minister Paul Martin’s leadership campaign (the 21st PM of Canada). I've taught thousands worldwide, including as senior admin for 15 000+ Christian singles in Worth the Wait during the pandemic.

I retired at 45 in Antigua after a million-dollar property turnaround and formalized the Dream Decade frameworks at PhreedomAcademy.com and ThinkPhreely.net, teaching how to think like a principled billionaire and retire at 45 (#phreedom45) debt phree like I did. References: linkedin.com/in/jasonkinte.

See details on Microsoft experience and career planning (1999 Target Résumé)
Responsible for Microsoft Canada’s anti-piracy website and licensing guides; presented nationally for Microsoft’s “Be Sure It’s Legal” anti-piracy campaign at technology tradeshows from Mississauga to Halifax, Calgary, Edmonton, and Vancouver. After Bill Gates spoke to us in 1999, I drafted a “target résumé” mapping my career to age 120 — including lifetime goals like Prime Minister, honourary doctorates, and a Nobel Peace Prize. I’ve owned 100+ valuable domains,learned from the lawyers at Microsoft and then hired independent IP lawyers since 1999. With 25+ years in career planning and IP protection, I authored the world’s first 25-year legacy life-strategy book-course (You’re Gifted So Think Phreely — The Course) and a $25 000 CAD legacy scholarship & coaching program at PhreedomAcademy.com.
2. What’s the ROI of this retreat for my company?

You apply the Dream Decade Challenge methodology to design a 10-year roadmap for growth, succession, and stability.

It aligns your executive team on health, legacy, and profitability while using AI to optimize operations and succession plans.

The result is higher margins, smarter staffing, succession clarity, and a competitive edge built on what the best in your industry already do — executed with integrity.

3. What actually happens during the 7-day Dream Decade Challenge Retreat?

Across 7 days, you use our frameworks and workbook to design the next 10 years of your life and company.

  • Define your health cadence — sleep, stress, recovery, rest.
  • Plan your family rhythm — marriage, kids, travel, protected time.
  • Clarify your legacy & succession — what endures, who leads, how it transfers.
  • Build your 10-year strategy — how you’ll climb the “Who’s The Best” chart for your industry.
  • Design your execution system — AI-optimized roadmap and scorekeeping.
  • Audit workforce & ops — mapping people, automation, and profitability.

WORKBOOK EXERCISES ON RETREAT

  • Your Dream Decade Target Résumé (what your résumé looks like 10 years from now, and when you’re 120 / done working).
  • Your Target Income Statement, Target Balance Sheet, and Target Press Release.
  • Your Phreedom 45 Generational Trait Map (which traits / habits you’ll keep or end).
  • Your Video Family Tree plan (your family answering legacy questions on camera).
4. What do I physically walk away with when the retreat ends?

You leave with clarity and a complete system for execution — not just ideas.

  • Your 10-year strategic plan protecting health, family rhythm, legacy & succession while driving growth.
  • Your Target Résumé, Target Income Statement, Target Balance Sheet, and Target Press Release.
  • Your execution calendar and AI-supported scorekeeping system for the decade.
  • Your Phreedom 45 workbook to continue updating through monthly follow-ups.

FOLLOW-UP CONTINUES AFTER RETREAT

After you return home, you stay on track through 10 monthly Work For Yourself Wednesday accountability and community sessions with other Dream Decade Challenge executives (one Wednesday evening per month).

5. Will this plan actually survive past January, or is this just a vacation with nice language?

The retreat is only the kick-off. The real product is your execution system and accountability cadence.

  • You build a schedule that balances growth and rest without burnout.
  • You develop your #2 / successor using the PhreedomAcademy.com leadership track.
  • You create your “Not Going To Do It” list — identifying habits and deals that would sabotage your health, family, or integrity.

WORKBOOK EXERCISE: “NOT GOING TO DO IT” LIST

You write the list yourself during the retreat and review it at each checkpoint to keep your decade plan on course.

6. How do you handle IP and confidentiality?

With 25+ years in IP and confidentiality across Big Tech and finance, you learn how to secure your ideas before sharing them publicly. We teach domain and trademark strategy so you execute safely without NDAs.

7. How does this fit with my current leadership or succession plan?

This integrates seamlessly. You bring your existing goals, forecasts, and principles — then upgrade them using AI-assisted decade planning.

You refine your family rhythm, succession timeline, and decision framework so your leadership team operates in sync for the next 10 years.

8. What original curriculum or system are you providing?

The Dream Decade Challenge includes a $25 000 PhreedomAcademy.com executive leadership system — a complete workbook-based framework for your C-Suite to plan 10 years of strategy, personal priorities, and legacy.

You receive the full system during the retreat. It lives inside your Dream Decade workbook — every page, section, and exercise guides you to build your company’s 10-year blueprint with clarity, alignment, and accountability.

WHAT YOU BUILD DURING THE RETREAT

  • Define your health cadence — sleep, stress, recovery, rest.
  • Plan your family rhythm — marriage, kids, travel, protected time.
  • Clarify your legacy & succession — what endures, who leads, how it transfers.
  • Build your 10-year strategy — how you’ll climb the “Who’s The Best” chart for your industry.
  • Design your execution system — AI-optimized roadmap and scorekeeping.
  • Audit workforce & ops — mapping people, automation, and profitability.

TEMPLATES AND TOOLS INCLUDED

  • Dream Decade Target Résumé (what your résumé looks like 10 years from now, and when you’re 120 / done working).
  • Target Income Statement, Target Balance Sheet, and Target Press Release.
  • Target Trait Profile — the Phreedom 45 Generational Trait Map (traits / habits you’ll keep or end).
  • Video Family Tree plan — your family answering legacy questions on camera.

By the end of the 7-day retreat, you leave with your own complete Dream Decade leadership system — customized, handwritten, and owned by you. You save it on your company’s systems and continue refining it through the monthly Work For Yourself Wednesday sessions.

Payment Structure, Travel, Partners & Referrals

Payment Schedule (Non-Refundable)

  1. $20 000 CAD Planning Deposit — books Power Hour #1 and defines goals.
  2. $30 000 CAD Balance — due at Power Hour #2 (sign-off). Confirms logistics and workbook system.
  3. $50 000 CAD Final Payment — due pre-retreat. Covers the 7-day experience and leadership system delivery.

Illustrative Timeline (close in November 2025)

– Nov 10 2025 — Planning deposit received ($20 000 CAD)
– Nov 17 2025 — Power Hour #1
Nov 20 2025 — Power Hour #2 and $30 000 CAD balance (total $50 000 CAD)
Nov 27 2025 — Client finalizes all travel arrangements and completes $50 000 CAD final payment
– Dec 26 2025 – Jan 1 2026 — 7-day retreat (workbook system delivered and completed on-site)
– 10 monthly follow-up accountability/community sessions (Work For Yourself Wednesdays, one Wednesday evening per month)

Travel & Lodging

You customize your own travel with our guidance and cover your own costs (transportation, lodging, and any guests). This keeps the experience aligned with your schedule, budget, and company policy.

Co-Hosting Subject-Matter Experts (SMEs)

Co-Hosting SME partners (usually one per retreat) receive 20% of the retreat fee paid directly by the client. SMEs deliver focused modules (finance, wellness, AI, etc.) aligned to your goals.

Referral Program (Paid For Helping Close, Not For Introductions)

When a referrer actively helps close a client on a 3-way Zoom with Jason Kinte (present from start to finish), the client pays:

  • Solo engagement: 80% directly to Dream Livers Club Inc. and 20% directly to the referrer.
  • Co-hosted engagement: 60% directly to Dream Livers Club Inc., 20% directly to the co-hosting partner, and 20% directly to the referrer.

Scenario — Adam & Peter: CEO Adam completes the December retreat and planning his decade and legacy for 7 days is the most fullfilling experience of his life! He introduces his friend, a CEO of a corporation in a different industry named Peter and gets Peter to joins a 3-way Zoom with Dream Livers Club Inc. CEO Jason Humphreys Kinte. Adam stays through the call and helps Peter decide to book a retreat in July. Peter pays for the July retreat as above (solo or co-hosted split), including $20 000 CAD directly to Adam for actively helping close. Verification: presence on the 3-way Zoom and acknowledgment on record (meeting notes or microsite terms).

Security & Amendments

Only terms posted on your approved DreamDecadeChallenge.com microsite are binding. No side agreements by email. Your workbook and all documents remain your property, saved on your systems. No data is retained by Dream Livers Club Inc.

References: linkedin.com/in/jasonkinte

Terms of Use

Dream Decade Challenge — Terms of Use

Operated by Dream Livers Club Inc. (Ontario, Canada). By using this site, you agree to these Terms.

Use: Don’t misuse the site or its intellectual property. All content is provided “as is,” without warranties.

Programs: Participation requires compliance with posted non-refundable payment terms and eligibility requirements on our sales/booking pages.

Changes: We may update these Terms. Continued use means you accept any changes.

Contact: [email protected]
Mailing: Dream Livers Club Inc., 533 Kingston Road, Pickering, Ontario, L1V 3N7, Canada

Governing Law: Province of Ontario & federal laws of Canada.

Privacy Policy

Privacy Policy

We collect only what’s needed to deliver services (e.g., name, email, phone, application details, basic analytics). We do not sell your data.

Data is used to deliver/support services, personalize your experience, and send updates with consent. We share only with trusted processors under confidentiality or when required by law.

You may request access/correction/deletion at any time: [email protected].

We strive to align with GDPR, PIPEDA, CCPA/CalOPPA principles; rights vary by jurisdiction.

Governing Law: Ontario, Canada.

Mailing: Dream Livers Club Inc., 533 Kingston Road, Pickering, Ontario, L1V 3N7, Canada

© 2025 Dream Livers Club Inc. · All rights reserved